Mirvac last night scored three wins across the board for their national marketing campaign ‘Re-Gift for Good’, Rhodes Waterside’s ‘Make Yourself a Home’ and Toombul’s ’Reinventing an Icon’. Mirvac Retail also received 11 finalist nominations at The Shopping Centre Council of Australia Marketing Awards.
Mirvac Retail have been awarded three of the awards’ most prestigious titles at The Shopping Centre Council of Australia Marketing Awards held at Doltone House in Sydney. Mirvac Retail took the winner awards home across Retailer Marketing, Brand and Partnerships as well as the Community categories.
Mirvac’s General Manager, Retail, Kelly Miller said the team were ecstatic with the wins, which reflect the innovative and collaborative approach to engage customers and audiences at their urban centres.
“We pride ourselves on combining the strength of our group approach but also being able to tailor our campaigns for our specific centre audiences. This approach brings great results, so it’s a credit to the team to come away finalists, let alone winners,” she said.
Runners up included Cheers To The Hosts at Tramsheds and Taste of Rhodes at Rhodes Waterside. Additionally, eight of Mirvac’s centres across NSW and QLD were also individually mentioned for their own unique campaign including Ninja Central at Orion Springfield Central and Love Your Local at Kawana Shoppingworld.
The award winners were announced at Doltone House, at Jones Bay Wharf in Sydney. The evening celebrated the ‘best of the best’ shopping centre marketing campaigns across the country.
This year marked a new chapter for the industry’s annual Marketing Awards by featuring new award categories and centre classifications. It was decided that the Awards should move away from ‘Gun’s centre based classification to a new classification based on the number of specialty stores. The previous Award categories (Sales Promotion, Branding/Repositioning, Development/Redevelopment and Digital Initiative) were updated with a set of categories comprising of: Brand & Partnerships, Compelling Experiences, Retailer Marketing and Innovation.
Kelly Miller added: “Mirvac is delighted to receive recognition within Australia for demonstrating new thinking and innovative marketing campaigns, that were implemented across our portfolio of assets on a strategic and tactical level.”
The success at this year’s awards continually strengthens Mirvac’s position as a leader within the retail industry that delivers compelling experiences for shoppers, and a memorable and engaging customer journey.