Bally and Harrolds are set to open their first and only outlet stores at Birkenhead Point this spring, alongside global designer giants Coach and Michael Kors, and Australian brands Peter’s of Kensington and progressive streetwear designer Zanerobe. The announcement comes as the centre prepares for the launch of its much-anticipated multi-million dollar makeover, set to be unveiled to the public in early August 2017.
The centre’s owner, Mirvac Group, today confirmed that the latest premium outlets will occupy the western end of the newly renovated Level 2 shopping gallery, joining other international names including Armani, Hugo Boss, Polo Ralph Lauren, Calvin Klein and Victoria’s Secret; plus local Australian designer Oroton. In addtion, Chemist Warehouse recently expanded its footprint to 580sqm along with Shoe Warehouse returning in its new location on Level 1.
Mirvac Senior Development Manager, Christina Nelson, commented, “With its unrivalled location on Sydney Harbour and just minutes from the CBD, the centre appeals to not only Sydneysiders and domestic visitors, but also to international tourists. This latest development responds to our customers’ wants and desires and greatly enhances the appeal of Birkenhead Point. We have improved the customer experience by delivering a sophisticated and contemporary palette of finishes in the main mall on Level 2, including new mall flooring and ceilings, bespoke furniture and shopfront upgrades, whilst embracing the heritage backdrop of this unique and much-loved building . In addition, the introduction of a new lift connection between the Lower Ground fresh food precinct and the upper carpark levels will deliver greater amenity.
“Since acquiring Birkenhead Point in 2014, Mirvac’s focus has been on curating a mix of sought-after outlet retailers from the world’s most celebrated premium brands. The newest additions to Birkenhead Point are testament to the centre’s unsurpassed position as Australia’s foremost premium outlet centre,” said Ms Nelson.
The redevelopment works also incorporate a new entry statement on Roseby Street, showcasing an impressive glass window display and state-of-the-art digital screen technology with content designed by creative agency, Vandel. From time to time, this showcase will play host to the Birkenhead Art Project, exhibiting work from some of Australia’s finest artistic talent in collaboration with Art Pharmacy Founder, Emilya Colliver.
“I am thrilled to work with Birkenhead Point as the curator of the Birkenhead Art Project. We will be showcasing a selection of artists over the year from all over Australia – each of whom will create bespoke work themed to our seasons whilst paying homage to what Birkenhead Point does best – premium fashion and lifestyle! The art will sit in the giant window display and be interpreted digitally on a large screen, offering customers an almost parallel art experience using both traditional and modernised visual platforms. Sydney based paper artist, Jo Neville, is first up, showcasing a stunning bespoke paper floral installation, incorporating blooms and foliage inspired by a palette of muted pastels and dark colours. With her work often at scales exceeding 1,200cm per individual bloom, Jo will certainly open the project with a bang!” said Ms Colliver.